A website, much like a home, does need to be continuously maintained. But when should you consider going from making tweaks on the website to a complete overhaul? Let’s take a look at the top 5 reasons why you should consider having your website redesigned:
1) Your website looks outdated.
What might have been the latest design trends when you first launched your website are no longer keeping the attention of your target audience. Have you noticed any decrease in leads or sales from your website? This might be a sign that your website is needing to improve the user-experience.
2) Your website is not mobile friendly.
In today’s world, everyone is always on the run or wanting answers to their questions at their finger tips. Having your website not mobile friendly is no longer not an option. We’ve all been there trying to view a website on your smartphone or device and having to zoom, scroll and pinch to expand the content you want or need to find. This is no longer acceptable.
In 2015, Google began to penalize websites that are not mobile friendly and committed to ranking only those websites in their search results that are user friendly on all devices.
3) Your website has old graphics.
At one time having blinking graphics and flash animations were a popular trend. However, having flashy graphics can be very displeasing to the eyes and gives your website the wrong type of message. The flash format is no longer able to be read by search engines like Google and Bing, making it nearly impossible to gain ranking on their search result pages.
Having graphics on your website should be pleasing to the eyes and serve a purpose for your business—whether your goal is to increase your sales rates or complements the information on your website.
4) Your competition has redesigned their website.
When the competition redesigns their website, this could create a significant disadvantage for your business. Is your competition's new website now providing a better user experience than yours? If your competitor's website looks and performs better than yours, its time to consider having your website redesigned as well.
5) Your business has outgrown your current website
Has your business model changed recently? Is what worked well for your website in the past is no longer working for you in 2019? Is the content no longer relevant to what your audience is searching for? If you answered 'yes' to any of these question's it is a good chance that you have outgrown your current website.
Let me conclude by adding one last possible reason to have your website redesigned—Content Management. Wouldn’t it be nice to able to edit your website yourself, rather than being forced to hire the agency that did the initial setup to make any edits or modifications? Creative Marketing Solutions utilizes the user-friendly content management platform wix.com in designing all our websites.