The shift has occurred! There is no such thing as a digital strategy anymore–just a strategy in a digital world. Now when a consumer wants information about a company, product, or service, they’re most likely to do their research online.
As business men and women, we can never afford to lose sight of the foundations built in the analog world, because the face-to-face connection and engagement with others must always remain our highest priority! However, not having an established online presence is no longer an option for even the most established businesses, if they are to compete in today’s marketplace.
Consider these reasons to embrace the change of the digital future with confidence and enthusiasm: • In 2014, 82% of U.S. internet users preferred researching products online rather than inside a physical store. • Google, Bing, and Yahoo are incorporating video-based advertising into their search results more and more. • Fewer people are watching television and more are watching advertisements on social media. According to Forbes, 59% of executives would rather watch a video than read text. • Online Publishers Association reports that 46% of users take some sort of action after viewing an ad. • Enjoyment of video advertisement increased purchase intent by 97 percent, according to Unruly.
There’s no doubt about it. Digital is here to stay, so we recommend you begin formulating your digital strategies by conducting an audit to determine your online presence, both personally and professionally.
It’s no secret that updating your website, optimizing your search engine results, and fine-tuning your online presence is time consuming and it can seem overwhelming, so you may want to consider having us at Creative Marketing Solutions do it for you. We will perform an online presence audit of your business and summarize our findings in an executive summary. Call 605-936-2155 today to discuss ideas to maximize your strategies for this digital world!