Your logo is the most identifiable visual element of your company’s branding, and is the one mark that best communicates to your clients and customers who you are and what you do. You want your logo to create a top-of-the-mind awareness in order to make a lasting impression on whoever sees it.
Whether you're starting a new business, or you want to update your business brand identity, we have Creative Marketing Solutions for you!
What Type Of Logo Style Do You Need?
Having a text-only logo hinges on the name of your business. It is more common for businesses or organizations with a short name to opt for using a wordmark logo design (one word or hyphenated/ combinations names are ideal. If your business name contains two words, they can be stacked to save space.
Example companies who use wordmark logos: Google, New York Times, and Coca-Cola.
An emblem logo is the type of logo that includes text inside of a symbol—think of it has text inside of a symbol, often a circle or other shape, with curved text—like a badge, seal or crests. A good emblem features a simple and clear icon and an easy-to-read typography no matter the size of the logo.
Example companies who use emblem logos: Starbucks Coffee, NFL, and Harley-Davidson.
Monogram logos are creative motifs crafted together by combining overlapping few letters or graphemes into to create a single symbol. Best use of a monogram is when you want the tie between your business name and visual identity, but have a really long name.
Example companies who use monogram logos: NASA, HBO, and IBM.
PICTORIAL (BRAND) MARK
A pictorial mark is ideal for your brand name that leads itself to being drawn literally (without using your business name itself in the logo) and where you want to create a sense of brand personality with an image that wouldn't otherwise be able to with just your business name.
Example companies who use pictorial mark logos: Apple, Target, and Twitter.
An abstract logo doesn't have the restrictions of being a recognizable image, like with a pictorial mark, and has the freedom of being fun and creative with a unique image to represent your business brand through color and form.
Example companies who use abstract logos: Nike, Pepsi, and Adidas.
Looking to create your own brand spokes-character? A mascot logo is ideal if your brand thrives on being fun, colorful, friendly and upbeat. A mascot is a great tool for social media marketing and encourages customer interaction,.
Example of companies who use mascot logos: Kool-Aid, Planter’s Peanut, and KFC.
A combination mark is a logo compress of combining a wordmark and pictorial mark, abstract or mascot. If your business brand tends to learn towards imagery but still needs the support of text to describe—a combination logo is the ideal solution.
Example companies who use combination mark logos: Dove Soap, Doritos, and Burger King.
Logo Design Services include:
30 minute consult to discuss overall concept and ideas for logo, font selection and color
3 logo design mockups based on information given during consult
Logo will be delivered in color, black/white in pdf, png, jpg, and vector (ai and eps) file formats,
If needed: additional logo mockups will be at $40/each.